Internet advertising's woes
INTERNET advertising has a lot to answer for. Thousands of dotcoms saw it as a substitute for a business plan, a blithe answer to the question of how to make money from the traffic on free websites. It has polluted the top of millions of web ... [... more] The Economist
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Media Planning: A Practical Guide, Third Edition Not Worth It: Contrary to what the previous reviewers have to say about this book, I was extremely unsatisfied. The author makes what is so simple into something that is confusing and frustrating. Earlier chapters talk about topics that aren't even [... more]
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The Unwanted Gaze: The Destruction of Privacy in America From Amazon.com: George Washington University law professor Jeffrey Rosen offers a vigorous defense of privacy in this book inspired by "the constitutional, legal, and political drama that culminated in the impeachment and acquittal of President [... more]
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Advertising Today From Amazon.co.uk: Warren Berger's epic manifesto, Advertising Today, combines a defence of one of the most abused modern creative forms with a celebration of all that has been memorable in its last illustrious 40 years. The title seems appropriate for [... more]
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