Essentiel de la strategie (l')
 Author: Trout Jack Binding: Paperback Dewey Decimal Number: 658.4'012 EAN: 9782744060946 ISBN: 2744060941 Number Of Pages: 192 Publication Date: 2004-07-13 [... more]
CDN$36.95
Amazon CA |
The 22 Immutable Laws of Marketing
Law 23: There Are No Immutable Laws Of Marketing: If calling any business rule-of-thumb a "law" is a recipe for disaster, claiming it is "immutable" is the proverbial fuse. In "The 22 Immutable Laws of Marketing", authors Al [... more]
CDN$14.00
Amazon CA |
Marketing Warfare: 20th Anniversary Edition
the war of marketing - alright!!!: I'm a big fan of these two authors - Al Ries and Jack Trout. Now, don't let the title of my review put you off; but it's just that I've read 4 books in the last week by the same author (Trout-Sama) and I'm honestly [... more]
CDN$29.95
Amazon CA |
The 22 Immutable Laws of Marketing: Violate Them at Your ...
Law 23: There Are No Immutable Laws Of Marketing: If calling any business rule-of-thumb a "law" is a recipe for disaster, claiming it is "immutable" is the proverbial fuse. In "The 22 Immutable Laws of Marketing", authors Al [... more]
CDN$19.95
Amazon CA |
The Power Of Simplicity: A Management Guide to Cutting ...
Chronique amazon.fr: Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new [... more]
CDN$18.95
Amazon CA |
Marketing Warfare
the war of marketing - alright!!!: I'm a big fan of these two authors - Al Ries and Jack Trout. Now, don't let the title of my review put you off; but it's just that I've read 4 books in the last week by the same author (Trout-Sama) and I'm honestly [... more]
CDN$21.95
Amazon CA |
Positioning: The Battle for Your Mind
Simplifies the Complexities of Marketing: This is the first book I read when I began my position as a Junior Writer with a Marketing Consulting firm. I was overwhelmed by all that I was learning on-the-job, though I loved having been thrown into the [... more]
CDN$20.95
Amazon CA |
A Genie's Wisdom: A Fable of How a CEO Learned to Be a ...
Simple Clear Insights: This is a simple book, offering very clear and useful insights into the job of running a business (with an emphasis on marketing terms). It is an excellent and easy to read book. The only negative aspect is the focus on consumer [... more]
CDN$31.99
Amazon CA |
Big Brands Big Trouble: Lessons Learned the Hard Way
From Amazon.com: Despite impressive triumphs over the years, leading companies like General Motors, Xerox, and Levi Strauss have also stumbled badly at times. In Big Brands, Big Trouble, Jack Trout points out their biggest missteps as well as the [... more]
CDN$38.99
Amazon CA |
Differentiate or Die
Author: Jack Trout Author: Steve Rivkin Binding: Audio CD Dewey Decimal Number: 380 EAN: 9780786196869 Edition: Unabridged ISBN: 0786196866 Publication Date: 2001-10 [... more]
CDN$48.16
Amazon CA |
Jack Trout on Strategy
Solid Counsel - but...: I love Jack's strategic perspective. More CEO's and Marketing Executives should heed it. My personal disappointment with this book is it was in some cases, a word for word, cut-paste from his previous work. Maybe it's good he's [... more]
CDN$28.95
Amazon CA |
Big Brands Big Trouble: Lessons Learned the Hard Way
From Amazon.com: Despite impressive triumphs over the years, leading companies like General Motors, Xerox, and Levi Strauss have also stumbled badly at times. In Big Brands, Big Trouble, Jack Trout points out their biggest missteps as well as the [... more]
CDN$25.99
Amazon CA |
