Next Global Stage: The: Challenges and Opportunities in ...
 Good Information, But...: In some ways, I was a little disappointed with this publication, yet in many others I was pleased to see Wharton School Publishing live up to the expectations I have of them in regards to the quality of their books. What I found [... more]
CDN$35.99
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Marketing That Works: How Entrepreneurial Marketing Can ...
The Power of "Entrepreneurial Marketing": Marketing "works" if it creates or increases demand for whatever is offered for sale, be it a product, a service, or both. Hence the importance of Peter Drucker's widely quoted observation, & [... more]
CDN$32.99
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Change to Strange: Create a Great Organization by ...
Author: Daniel M. Cable Binding: Hardcover Dewey Decimal Number: 658.301 EAN: 9780131572225 Edition: 1 ISBN: 0131572229 Number Of Pages: 224 Publication Date: 2007-05-06 [... more]
CDN$28.99
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Marketing in the Public Sector: A Roadmap for Improved ...
Author: Philip Kotler Author: Nancy Lee Binding: Hardcover Dewey Decimal Number: 352.748 EAN: 9780131875159 Edition: 1 ISBN: 0131875159 Number Of Pages: 352 Publication Date: 2006-10-26 [... more]
CDN$37.99
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The Fortune at the Bottom of the Pyramid: Eradicating ...
Unperceived Profits and Business Models for Serving the Poor: Poor people in developing countries are at the bottom of Maslow's hierarchy. They are often focusing on scratching out the most fundamental needs for food, clean water, shelter and a chance to [... more]
CDN$19.99
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Making Strategy Work: Leading Effective Execution and Change
The Neophyte's Guide to Selecting and Implementing Strategy: Corporate strategy was a relatively new subject when I first became a strategy consultant in 1971. I remember executives picking bad strategies right and left and being totally clueless about [... more]
CDN$35.99
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Credit Derivatives: A Primer on Credit Risk, Modeling, ...
Author: George Chacko Author: Anders Sjöman Author: Hideto Motohashi Author: Vincent Dessain Binding: Hardcover Dewey Decimal Number: 332.6457 EAN: 9780131467446 Edition: 1 ISBN: 0131467441 Number Of Pages: 272 Publication Date: 2006-06-12 [... more]
CDN$76.99
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The Second Cycle: Winning the War Against Bureaucracy
How to survive the paradigm shift from the transaction-based business model to the knowledge-based business model: The title refers to what Lars Kolind characterizes as an organizational re-design process by which to "enable and sustain innovation [... more]
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Built for Growth: Expanding Your Business Around the ...
Author: Arthur Rubinfeld Author: Collins Hemingway Binding: Hardcover Dewey Decimal Number: 658.406 EAN: 9780131465749 Edition: 1 ISBN: 0131465740 Number Of Pages: 368 Publication Date: 2005-03-17 [... more]
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Why Great Leaders Don't Take Yes for an Answer: Managing ...
Finding Better Answers and Implementing Them: Ask any CEO what he or she fears most and they will tell you that it's not knowing what's going on. Insulated by bureaucracy and those who are eager to do the CEO's bidding, CEOs often know less than anyone [... more]
CDN$32.95
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Selling Blue Elephants: How to make great products that ...
Great Examples - but one long sales pitch: The book gave great examples of using RDE - Rule Development Experimentation however it lacked in giving specifics as to how to do it manually. They do however offer a free trial on their website, etc - which I [... more]
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Managing Customers as Investments: The Strategic Value ...
Quantitative Short Cuts for Better Decisions: Ever since The Loyalty Effect was published, some companies have been reorienting their focus to gain more loyal customers and to retain them longer. In many cases, this potentially valuable focus has been [... more]
CDN$33.99
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