Mass Customization
 useful but a bit oudated: After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates! In this book, it tells you how you should change your [... more]
CDN$55.95
Amazon CA |
Mass Customization
useful but a bit oudated: After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates! In this book, it tells you how you should change your [... more]
CDN$26.95
Amazon CA |
The Experience Economy
From Amazon.com: Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, [... more]
CDN$21.95
Amazon CA |
Authenticity
How to manage consumers' perceptions of real or fake offerings: This is the latest in a series of several books (notably The Experience Economy: Work is Theater and Every Business a Stage and Markets of One: Creating Customer-Unique Value through Mass [... more]
CDN$31.95
Amazon CA |
Experience Economy, The
From Amazon.com: Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, [... more]
CDN$43.95
Amazon CA |
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