Ted Levitt on Marketing
 Author: Theodore Levitt Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9781422102060 Edition: 1 ISBN: 1422102068 Number Of Pages: 226 Publication Date: 2006-06-01 [... more]
CDN$31.95
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Relationship Marketing : Winning and Keeping Customers
Distillation of the Best Writings on Relationship Marketing: The 21 articles in Relationship Marketing for Competitive Advantage are wide-ranging, covering manufacturing and services, business and consumer database marketing, and retail. All in all, they [... more]
CDN$44.75
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Hidden In Plain Sight
The Invisibility of the Obvious: Erich Joachimsthaler offers what he claims is a "new model of strategic innovation for achieving profitable business growth" by abandoning "some of the tried and proven conventions of innovation, marketing, [... more]
CDN$36.95
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