The Experience Economy
 From Amazon.com: Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, [... more]
CDN$21.95
Amazon CA |
Experience Economy, The
From Amazon.com: Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, [... more]
CDN$43.95
Amazon CA |
Brandscapes: Architecture in the Experience Economy
Author: Anna Klingmann Binding: Hardcover Dewey Decimal Number: 720.1 EAN: 9780262113038 Edition: 1 ISBN: 0262113031 Number Of Pages: 378 Publication Date: 2007-09-30 [... more]
CDN$31.20
Amazon CA |
Emotional Value: Creating Strong Bonds with Your Customers
From Amazon.com: Anyone who's ever worked any sort of service job, from the minimum-wage McDonald's cashier to the high-paid account exec, knows that the old store-policy standby "the customer is always right" is a load of bunk. But in our [... more]
CDN$30.95
Amazon CA |
Authenticity
How to manage consumers' perceptions of real or fake offerings: This is the latest in a series of several books (notably The Experience Economy: Work is Theater and Every Business a Stage and Markets of One: Creating Customer-Unique Value through Mass [... more]
CDN$31.95
Amazon CA |
Brand New
From Amazon.co.uk: In Brand New, Harvard Business School professor Nancy Koehn looks at six entrepreneurs and the extraordinary brands that they built including Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, and Michael Dell. What interests [... more]
CDN$43.95
Amazon CA |
Age Of Access
From Amazon.co.uk: He's been called the postmodern Chicken Licken, but it so happens that the sky really is falling down. Jeremy Rifkin pulls the plug on the trend away from property ownership and free public life in The Age of Access: The New Culture of [... more]
CDN$22.00
Amazon CA |
The Dream Society: How the Coming Shift from Information ...
Dream on: Every once in a while, a management guru or academician writes a book so idealistic and simple in its basic premise that it appeals to scholars and businesspeople alike solely for the inherent beauty in its simplicity. Much like the appeal of [... more]
CDN$16.95
Amazon CA |
The Entertainment Economy: How Mega-Media Forces Are ...
From Amazon.com: Michael J. Wolf says that all businesses--even banks and supermarkets--will increasingly need to be entertaining to thrive. In The Entertainment Economy, Wolf, one of the media industry's top strategists, demonstrates how business is [... more]
CDN$28.00
Amazon CA |
