Loyalty Effect, The
 How to Achieve and Then Sustain Loyalty: I read this book when it was first published and recently re-read it. Those who have checked out my reviews of other books which address many of the same issues already know that I have a bias with regard to " [... more]
CDN$26.95
Amazon CA |
Managing Customers as Investments: The Strategic Value ...
Quantitative Short Cuts for Better Decisions: Ever since The Loyalty Effect was published, some companies have been reorienting their focus to gain more loyal customers and to retain them longer. In many cases, this potentially valuable focus has been [... more]
CDN$33.99
Amazon CA |
Guerrilla Marketing: Secrets for Making Big Profits from ...
Most of What You Need Is Between Your Ears: I read this book when it was first published in 1984 and recently read the Third Edition, curious to know how relevant Levinson's ideas have remained during the almost 20 years years since then. He has revised [... more]
CDN$16.95
Amazon CA |
Loyalty Rules!
From Amazon.co.uk: Loyalty Rules, OK? It's trendy these days to decry a lack of loyalty among employers, employees, customers and even investors, and tie it to everything from a drop in business profitability to the decline of civilised society. But [... more]
CDN$30.95
Amazon CA |
Loyalty Rules
From Amazon.co.uk: Loyalty Rules, OK? It's trendy these days to decry a lack of loyalty among employers, employees, customers and even investors, and tie it to everything from a drop in business profitability to the decline of civilised society. But [... more]
CDN$20.95
Amazon CA |
HR from the Heart: Inspiring Stories and Strategies for ...
GREAT book for those in the HR field: What an inspiring book. I couldn't put it down. Libby has had an amazing career and she is very forthright about it in her book. There is a lot to be learned from her. Thank you for making me see that I really can [... more]
CDN$26.95
Amazon CA |
1,001 Ways to Keep Customers Coming Back: WOW Ideas That ...
Irresistible Lists to Fill the Gaps in Your Stalled Thinking: Ever since The Loyalty Effect was published, companies have come to understand that it is usually far more profitable to keep existing customers than to acquire new ones. Since companies [... more]
CDN$25.00
Amazon CA |
Emotional Value: Creating Strong Bonds with Your Customers
From Amazon.com: Anyone who's ever worked any sort of service job, from the minimum-wage McDonald's cashier to the high-paid account exec, knows that the old store-policy standby "the customer is always right" is a load of bunk. But in our [... more]
CDN$30.95
Amazon CA |
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