What Were They Thinking?: Marketing Lessons You Can ...
 From Amazon.com: What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle: Marketing Lessons I've Learned from over 80,000 New-Product Innovations [... more]
CDN$28.00
Amazon CA |
The Portable MBA in Marketing
Why did I go to B-school?: This book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you [... more]
CDN$58.99
Amazon CA |
The Global Advantage: how world class organizations ...
Great book on how to globalize your organization: Excellent overview as well as best practices in globalizatio Best "how-to" book on globalization: Wonderful array of best practices of the top global companies Best "how-to" book on [... more]
CDN$72.88
Amazon CA |
