The Real Thing: Truth and Power at the Coca-Cola Company
 Misbranded: Douglas Ivester may have been the top Number 2 in U.S. corporate history. Yet his disastrous tenure as CEO of Coke shows once again why the winners of the Best Supporting Actor don't necessarily all go on to be top stars. Some people who are [... more]
CDN$22.95
Amazon CA |
For God, Country, and Coca-Cola
Entertaining history of our times through a Coke bottle!: I have always had a great fascination for the things that seem to define our lives in the Western world - those great style and cultural icons of our times. And nothing seems to typify this, in a [... more]
CDN$27.95
Amazon CA |
The End of Marketing as We Know It
From Amazon.com: Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing [... more]
CDN$41.50
Amazon CA |
Classic Cooking with Coca Cola
From Amazon.com: Don't knock it. Try a couple of these recipes and you may begin to wonder if the secret ingredient in some of the best barbecues, salads, sides, and desserts from your favorite down-home restaurant or neighbor's kitchen is really Tab, [... more]
CDN$12.99
Amazon CA |
The Masterbrand Mandate: The Management Strategy That ...
e-business jibberish: If you know anything about branding you'll be tempted to heave this book from a moving car. Despite the authors making the looney assertion that ebay is "disintermediating" ("removing the middle-man" for those of [... more]
CDN$51.99
Amazon CA |
The End of Marketing as We Know It
From Amazon.com: Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing [... more]
CDN$19.95
Amazon CA |
Coca-Cola: History Of American
From Amazon.com: For more than a century people have refreshed themselves with oceans of brown fluid. Much of this fluid was produced by one Atlanta-based company, and Coca-Cola: The History of an American Icon offers a panegyric to the Real Thing. The [... more]
CDN$29.99
Amazon CA |
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