Marketing Research and SPSS 11.0 Package
 Very solid practical text on conducting Marketing Research: Even though this is a textbook, it is quite readable and I think it organized in a very clear and helpful way. The book is divided into three parts: 1) Intro & Early Phases of Marketing [... more]
CDN$119.95
Amazon CA |
Marketing Research: An International Approach
Author: Marcus Schmidt Author: Svend Hollensen Binding: Paperback Dewey Decimal Number: 658.3 EAN: 9780273646358 Edition: 1 ISBN: 0273646354 Number Of Pages: 632 Publication Date: 2006-04-11 [... more]
CDN$118.80
Amazon CA |
Marketing Research: An Applied Orientation with SPSS
Author: Naresh Malhotra Binding: Hardcover Dewey Decimal Number: 658.83 EAN: 9780130337160 Edition: 4 ISBN: 0130337161 Number Of Pages: 864 Publication Date: 2003-05 [... more]
CDN$159.75
Amazon CA |
International Marketing Research
Author: C. Samuel Craig Author: Susan P. Douglas Binding: Paperback Dewey Decimal Number: 658.84 EAN: 9780470010952 Edition: 3 ISBN: 0470010959 Number Of Pages: 524 Publication Date: 2005-04-20 [... more]
CDN$83.99
Amazon CA |
The Marketing Research Guide
Author: W Bruce Wrenn Author: Philip Sherwood Author: Morris Ruddick Binding: Paperback Dewey Decimal Number: 658.83 EAN: 9780789024176 Edition: 2 ISBN: 0789024179 Number Of Pages: 425 Publication Date: 2005-10-28 [... more]
CDN$57.95
Amazon CA |
Guerrilla Marketing Research: Marketing Research ...
Author: Robert J. Kaden Binding: Paperback Dewey Decimal Number: 380 EAN: 9780749450892 Edition: New ISBN: 0749450894 Number Of Pages: 256 Publication Date: 2007-09 [... more]
CDN$20.79
Amazon CA |
State of The Art Marketing Research
A Bible for Market Researchers: As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent [... more]
CDN$74.95
Amazon CA |
Marketing Research 8th Edition
Ineffective presentation and weak on mutlivariable analysis: I purchased this book (7th, ISBN=*405) as my first book on Marketing Research. However, this book is very disappointing; multivariable analysis sections are superficial in treatment. In [... more]
Amazon CA |
Marketing Research
Ineffective presentation and weak on mutlivariable analysis: I purchased this book (7th, ISBN=*405) as my first book on Marketing Research. However, this book is very disappointing; multivariable analysis sections are superficial in treatment. In [... more]
CDN$129.95
Amazon CA |
Marketing Research That Won't Break the Bank: A ...
A Fine Book From a First-Rate Marketing Researcher: Alan Andreasen has written a terrific, readable little book which reveals a lot of marketing research for what it is: too expensive, too ethereal, or not actionable enough. Instead of piling one more [... more]
CDN$35.99
Amazon CA |
Marketing Research: Methodological Foundations (with ...
Marketing Research from a Project Based Perspective: This is the new edition of the book we used in the marketing research course at the Michigan Business School. It was great then and is even better now that they have tightened it up and slimmed it down [... more]
CDN$147.95
Amazon CA |
Exploring Marketing Research (with WebSurveyor Cer
Excellent General Marketing Research Text: I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, [... more]
CDN$98.50
Amazon CA |
