Richard Kirshenbaum
Richard Kirshenbaum is co-chairman of Kirshenbaum Bond & Partners, one of the largest creative advertising agencies in the country, and the author, with Jonathan Bond, of . Richard and his wife, Dana, married ten years ago and have a son and two ... [... more]
Harper Collins |
Tony Strong
Tony Strong is a copywriter at one of the largest advertising agencies in England and the author of Scholar Terry Williams has come to Scotland to study the life of Catherine McCulloch, a 17th-century woman accused of "congress with the devil" . [... more]
Random House |
Deborah Marlowe
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan ... [... more]
Random House |
Ageless Marketing: Strategies for Reaching the Hearts ...
 Wolfe and Snyder give new meaning to the word 'relevance': Although the market place has evolved in the years since Proctor & Gamble coined the term 'Marketing' and brought it to our consciousness, marketing practice hasn't. At least not for the [... more]
CDN$31.00
Amazon CA |
Truth, Lies, and Advertising: The Art of Account Planning
The only book on account planning: This was pretty good. I was annoyed with the first half of the book because the author wastes time with irrelevent tangents and self-indulgent anecdotes. But by the end, I'd gleamed a lot of general wisdom on the [... more]
CDN$57.99
Amazon CA |
Pattern Recognition
Amazon.ca: With Pattern Recognition, William Gibson, the man who introduced cyberpunk to the world, gives us his first novel set in the present. But as Gibson's imagination makes clear, our corporation-dominated, technologically advanced reality doesn't [... more]
CDN$33.99
Amazon CA |
The Secret Sales Pitch: An Overview of Subliminal ...
How the media manipulates the minds of consumers: Author August Bullock provides an informed and informative survey of how the media manipulates the minds of consumers through subliminal messages in The Secret Sales Pitch. By revealing the psychology [... more]
CDN$20.02
Amazon CA |
Pattern Recognition
Amazon.ca: With Pattern Recognition, William Gibson, the man who introduced cyberpunk to the world, gives us his first novel set in the present. But as Gibson's imagination makes clear, our corporation-dominated, technologically advanced reality doesn't [... more]
CDN$10.99
Amazon CA |
Soap, Sex, and Cigarettes: A Cultural History of ...
Neither History nor Cultural History: The Sivulkas' work is a rather long narrative of American advertising -- with very little to offer beyond reproductions of some rather commonplace ads from the last two hundred years. Much of the information they [... more]
CDN$61.42
Amazon CA |
The Conquest of Cool: Business Culture, Counterculture, ...
From Amazon.com: In his book-length essay The Conquest of Cool, Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story," Frank writes, "of the bohemian cultural style's [... more]
CDN$18.23
Amazon CA |
Marketing to Leading-Edge Baby Boomers
This book has it all: This book achieves a dual purpose that I found extremely gratifying. It helped me understand the leading edge baby boomers in a way that I never have before. It also gave me insights about specific ways to market my services to this [... more]
CDN$46.09
Amazon CA |
Winning Marketing Strategies
Perhaps my most underlined book: This is another great book from Feig. Unlike his previous books that went in depth on marketing research and product development, this book covers the whole water front of marketing. When I quickly scanned the book I didn' [... more]
CDN$62.51
Amazon CA |
