Get the Message? Part 2 - Consumer Strategies
Ignorance is bliss? Maybe not where advertising is concerned. Here are some strategies that may work better at controlling the influence of advertising on your life. If your only defense against the impact of advertising is to ignore it, I've got ... [... more]
Suite101 |
Ann S. Clurman
Ann Clurman, a senior partner at Yankelovich with more than twenty-five years of experience with The Yankelovich MONITOR, is a widely recognized authority on consumer trends and generational marketing. A much-sought-after speaker at industry ... [... more]
Harper Collins |
Suzy Cohen
Suzy Cohen, R.PH., has a syndicated column, "Dear Pharmacist," which reaches nearly 24 million readers coast to coast. When she isn't writing her column, she works as a pharmacist and speaks for various consumer and professional ... [... more]
Harper Collins |
Robert L. Shook
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has ... [... more]
Random House |
Michael J. Silverstein
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with... Inside the Mind of the New Consumer Michael J. Silverstein and ... [... more]
Random House |
John Butman
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with... Inside the Mind of the New Consumer Michael J. Silverstein and ... [... more]
Random House |
Under the Radar: [Talking to Today's Cynical Consumer]
 Who are these...?: If the level of writing and thinking is any indicator of the brains behind this agency, they should close within six months. Shallow, insubstantial fluff from case studies of quite inconsequential and mostly invisible clients. Most [... more]
CDN$59.99
Amazon CA |
MCITP: Microsoft Windows Vista Desktop Support Consumer ...
Good Start: The certification exam 70-623 is geared to customer support. I have heard it is for Geek Squad and Nerds on site and such. Yet the materials in this book will be useful for anyone who services computers or provides customer/consumer support. [... more]
CDN$59.99
Amazon CA |
The Virtuous Consumer: Your Essential Shopping Guide for ...
The Virtuous Consumer: I think that many of us believe that we are doing our part to preserve our world for our children and grandchildren. We happily recycle what we can. We donate our old clothes to good will. We enjoy local foods and even buy organic [... more]
CDN$17.50
Amazon CA |
Consumer Health Information Source Book Consumer Health ...
The bible of consumer health information: As a consumer health librarian I can say that this is the absolute bible when it comes to selecting health-related materials. Not just a list of books, this is a wide-ranging source of well-written, well- [... more]
CDN$80.22
Amazon CA |
Consumer Behaviour in Tourism
Good marketing book in specific segment: It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives. This text offers an international [... more]
CDN$58.29
Amazon CA |
Consumer Culture and Postmodernism
The forgotten art of reading...: Well, so far I only read the sixth chapter for a college work I'm doing... but it's pretty easy and simple to understand. Since when is it bad to be academic anyway? Alas, maybe they should write a book called Consumer [... more]
CDN$42.08
Amazon CA |
