Fred Crawford
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives ... [... more]
Random House |
Rain Making: The Professional's Guide to Attracting New ...
 The Perfect Book For Small Businesses: When I started my business, I wasn't sure how to begin marketing, and ordered this book. I believe it is the only book I will ever need. Of course, Part I: Marketing Tactics is the part I most heavily use as a [... more]
CDN$21.95
Amazon CA |
Brett Berk
BRETT BERK, M.S., Ed., worked as a classroom teacher and a preschool director, and now acts as a research consultant to some of the world's biggest producers of kids' media, toys, and consumer products. He and his partner of eighteen years divide ... [... more]
Random House |
American Trademark Designs
soul chasin`funk with a bag o`disko in the trunk!: this lovely piece of art, works as my bible. Whenever I`m out of ideas or inspiration, I reach for this one. page after page of corporate nostalgica.Wanna groove ? This one`ll make you move! Kowalski. [... more]
CDN$17.50
Amazon CA |
The Human Factor: Revolutionizing the Way People Live ...
Amazon.ca: Kim Vicente is probably the only person who can make the connection between a perpetually blinking VCR clock and the nearly 100,000 preventable deaths per year in the U.S. due to medical error. But he does it convincingly and entertainingly in [... more]
CDN$25.99
Amazon CA |
The Hero and the Outlaw
WELL-WRITTEN, BUT COULD HAVE BEEN AN ARTICLE: Behind every great brand is a great story. The authors explain, quite eloquently, how marketers can make their brands or products invincible by discovering the "soul" of their brands, and then [... more]
CDN$26.95
Amazon CA |
The Soul of the Corporation: How to Manage the Identity ...
What Does a Company Stand for in Peoples' Minds?: For centuries, corporations have been treated as "fictitious persons" for legal purposes. Since the mid-20th century, academics have been interested in "corporate culture" and how that [... more]
CDN$32.99
Amazon CA |
Computing in Russia: The History of Computer Devices and ...
Another separate history: Gripping reading for those interested in computers. If you are indeed one of these people, then you probably are quite familiar with the history of computing in the US, Europe and Japan. Well, actually most of the effort was in [... more]
CDN$50.12
Amazon CA |
The Human Factor: Revolutionizing the Way We Live with ...
Amazon.ca: Kim Vicente is probably the only person who can make the connection between a perpetually blinking VCR clock and the nearly 100,000 preventable deaths per year in the U.S. due to medical error. But he does it convincingly and entertainingly in [... more]
CDN$23.00
Amazon CA |
Living It Up: Our Love Affair with Luxury
very smart, very thoughtful: Many writers have taken on the subject of luxury spending. The issue seems to have growing weight these days given the spread of luxury products through a very broad income range. Many approach the question as if it were one [... more]
CDN$41.67
Amazon CA |
Learning from the Future: Competitive Foresight Scenarios
one of the very best works on scenario learning: This book, written in 1997, is one of the very best works on scenario planning-or scenario learning, as the editors prefer. The 446-page book is a collection of 25 chapters by a variety of authors, each [... more]
CDN$51.99
Amazon CA |
Why Not?: How to Use Everyday Ingenuity to Solve ...
White Caps on Gray Matter: To me, the subtitle of Nalebuff and Ayres's book is especially significant because few of us understand how to use everyday ingenuity to solve problems big and small. So often we ask, "What didn't I think of that?" I [... more]
CDN$15.58
Amazon CA |
