[.ca] Agents of Change: The Story of DC Shoes and Its Athletes (ISBN 0060505605)

nice:
The pictures were awesome and it really shows the company's growth and progression.

agents of change the DC book!:
Agents of change is an interesting insight into the world of DC shoes and its athletes! it really shows how ahead of the game the brand has been over the last ten years or so, from ad's to product to team riders DC has been at the forefront and this book details it all. Buy it!!! you wont regret it!

What a quality book!:
This is (even for a cynical Brit!)a great book/review - if you are into any kind of action sports, then read this. Great stuff!

SB from Rome:
I was able to pick up Agents of Change and I was blown away by what I saw. Not only are the pictures up-to-date and unbelievable, but the spectrum of sports presented, from skateboarding, to snowboarding, surfing, and motocross, presents a compelling argument as to why this book is relevent at all. The story of DC shoes, from it's start in a garage with kids with a dream, is as much a part of the world of extreme sports as the athletes who drop from helicopters onto halfpipes or launch themselves off of snow-covered cliffs. Told in a compelling narrative with interviews, bios, and a history of the company's inception. This book reads like the story of the American dream. Three guys, no money just an idea, and how they turn that idea into a hundred million dollar-a-year company. This book is not just for people who love extreme sports. It's also for those of us who have dreams of one day changing the world--and making a killing at it.

It's about time:
Finally someone takes the initiative to tell the story of a company that's corporate, but not really corporate. Not Microsoft or Enron or Nike or any of the Big Money companies but instead a down to earth story about a tiny little 100 million dollar company that has a story that's actually interesting. And if the story itself got boring (it never did) I could still just look at all the great photos. This is an important book for a number of reasons. It documents an era when sports in America are changing. It documents a company that stayed true to those sports. It is inspiring in a way that will show kids to follow their heart, and success will follow. Finally, it isn't a big marketing scam hidden under false pretenses. What you see with AGENTS OF CHANGE is what you get, and what you get is a great book for a book shelf or coffee table; skate park or corporate meeting room of any company who targets the youth demographic.