[.ca] New Life Insurance Investment Advisor: Achieving ... (ISBN 0071363645)

Not what I was expecting, too biased:
If you're looking for an objective presentation of life insurance choices, this is NOT the book. This is biased towards Variable Univeral Life. I'm returning this book.

Decent:
Although Mr. Baldwin did a nice job explaining the various insurance products, he came across as too much of a salesman. I also found a portion of what he said to be misleading. He talks about how if a person is happy paying their premiums (and expenses) with after-tax dollars, then term insurance is good for them. He then states that by using a VUL product, a person can pay their fees with before-tax dollars. This is misleading in that the premium you pay to the insurance company IS AFTER TAX! The best thing to keep in mind while reading this book is that Ben Baldwin is an insurance salesman!

powerful info!!!:
This is a wonderfull consumer friendly book! It puts in english all the information on the various types of insurance. It dispells many of the mis-conceptions regarding variable universal life. Refering to it as the swiss army knife of financial products sums it up!!! Mr. Baldwin is an extremely respected person in the planning community-- this books is well worth reading for anyone!!!

Really learn about life insurance:
The reviewers who think this books is peddling one form of life insurance (VULs especially) really are missing the important part of this book. This book is organized to teach you all about the forms of insurance on the market, from the simplest (term), through the most complex (VUL), because each one builds upon the prior! Why do you think so many forms of insurance exist? Because they started simple, and over time the industry added features they thought consumers would like. It helps to understand where it all came from. In fact, if you try to just dive into the VUL section you may get lost. This can be a difficult, time consuming read, but it does an excellent job of explaining how life insurance works. The book does not pander to one type of insurance over another. It does give you crucial information about plan types that can help you make the right decision for you. Once you understand the book, you can easily look at an insurance contract and understand the most important fine points. I could stump the agent with the most basic of questions! Cut through their sales tactics. Now that is power!

Not just a book, a tool to help you make the most of money.:
The book is user friendly and full of great ideas to help you make the most of your money. Perfect use of life insurance and its unique tax advantages. I feel sorry for those that believe that investing the difference and buying term is the best choice, it is not anymore a good choice.