[.ca] A Technique for Producing Ideas (ISBN 0071410945)

a secret treasure you should only share with closest friends:
without giving too much away, the "technique" is so darn commonsensical you will no doubt whack yourself on the head at the simplicity of it all i have tried his technique and shared it with close friends and it has become (so far) a fail proof way of striking creative oil. won us a fair amount of new business. another plus is the book so small and concise it fits in most purses and can be read cover-to-cover during your morning latte.

Like and instruction manual for your brain...:
How to Get Ideas and other books on the subject of creative thinking are mainly just elaborations on the core thoughts laid down by James Webb Young. This is a classic read; short, pointed, and truthful. If you are in the business, you will find your hunches confirmed in simple, memorable language. The other books on the subject are very rah-rah; this book just tells it like it is. Not a self-help book, more like an instruction manual for your brain.

"A must have for any educational institution":
Very often I notice that the execution of an ad is translated as "Creativity." James Webb Young reminds us in his small book that ideas are the soul of any good ad. This book is a critical tool for any teacher who wishes to instruct his or her students in the same principle.

O'really..:
The contents' probably great, but what happened to the cover of the book? Did Young & Bernbach over-squeezed their "creativities" and left the cover of this book out cold? Wake up guys...bright yellow is a definite NO-NO for a book cover...leave the "neons" for Las Vegas...!!

Just do "this"!:
Creating idea must be the most difficult part not only in great invention but also in business or daily life. This book offers us simple principles of the way to creat idea step by step. I thought that I could do it, it completely makes sense when I read it long time ago. It was the same opinion which I have when I read it this time. It is clear that by implementing the principles I can make progress to achievement even if I do not hit upon idea immediately. Then, all I need to do is "just do it". Whether you can start gathering information or not would be the watershed of utilizing this book.