[.ca] Product Design and Development (ISBN 0072471468)

Practical, no-nonsense guide to really doing it.:
Product Design and Development is a very practical, tools-based book. It is written in a way that each chapter can be used on its own (e.g., identifying customer needs, generating product concepts). We require all of our new engineers and designers to read the book and ask them to adhere to the methods associated with several of our "stage/gate processes." This is not a high-level strategy book; it tells you how to do product design and development in the trenches. Excellent book and worth every penny.

Great product development handbook!:
This book provides a great hands-on approach to product development. Unlike other product development books that dwell too much on the philosophical aspects of product development, this book gives you practical advice on how to define meaningful product specifications to meet your customer needs and develop successful products. The book provides a very nice concept development process that I've found very useful. This book is mainly focused on product development processes and does not provide much information on technology development. In addition, the book lacks depth in the strategic aspects of product development(such as market segmentation, strategic management of technology). If you are looking for a very useful and powerful handbook for product development, this is the book you are looking for. However, if you are interested in the strategic aspects of product development, you may need other references.

see blue:
i am arash afrasiabi and i had red this book before i think it is really a good guide for specially industrial designers who want to start their job in this fild so and it can help you to manage your self and your project very well.

great for teaching at any level, great methods:
I have used this book extensively to teach undergraduate industrial design students, and graduate marketing, and engineering students who take small product development courses. It's focused, down to earth, practical, and students find they can grasp design issues better than in a more theoretical-philosophical way. I use it myself to guide my design consulting work, has helped me understand other product development (not design) issues that are relevant to me, and I have read it over and over.. great handbook. Production/design of the book is also very nice. It's a pitty McGraw Hill doesn't want to translate it to spanish (so the author told me once).

Applicable:
This is a Product Development book that can explain technical side and process side accurately. This is a good reference for product development plan and activities.