[.ca] Marketing Management, Canadian Eleventh Edition (ISBN 013039713X)

wide view of marketing managment aspects:
I finished business studies and i read this book to expand my knowleges on marketing. It covers all the subjects in marketing in assosasion with managment. I found it very usefull for someone who want to be aware about marketing and to gain the ability to communicate and understand the marketing department role and goals in business

UOPHX NEEDS NEW TEXT FOR THIS CLASS:
This is the worst text book I have ever had to use. Nary a single useful practical exercise in this book. Just a compilation of the author's professional exploits. This is not crying over spilt milk. I earned an A in the class in spite of the text.

This is the best book of marketing overall:
If you're a student, or even an interested in the marketing area, I think you should buy this book before any other. Kotler does a very good job explaining about the most common marketing topics. Although the book doesn't go too deep at any topic(since it covers a lot of stuff), it explains enough to give you a good basic knowledge of the subject. If you want to read a marketing book, entirely, with attention, this is the best option that you have. You might end up with more knowledge about marketing that many graduated people. Intead, if you want a refernce book, this is a good option too. It's organized enough to help you find the subject you need and help you learn a decent amount of stuff about it. On a final notice, if you want to learn marketing overall, but think that will be too tough to read a +700 pages book, you might look for "Kotler on Marketing", which contains less stuff, but still covres most of the subjects of thsi one in an arguably more practical way. A very good book too.

Shipped from Taiwan, not WI as stated - fast delivery:
Strange that it shipped from Taiwan, but FAST delivery. Packaging was poor. Book looks great.

Excellent service:
I got my book within 2 days and book was in excellent condition.