[.ca] Career Distinction: Stand Out by Building Your Brand (ISBN 0470128186)

The book for career planning and job search:
Its 10 years ago this summer that Tom Peters first coined the phrase - personal branding' in his Fast Company article the Brand Called You -and its been a long time coming - a book that finally takes you through a proven process. Personal branding is fast becoming THE tool to manage your career, assist your job search or help you grow your small business - this book addresses the first two groups very well, but for the entrepreneur there is a lot of content that is not so relevant or requires adaptation. Arruda has spent a number of years building this process in to an accepted global standard through his own company and certified personal brand strategists around the world (many of whom are listed in the back of the book). Dixson adds to the richness of the book by incorporating her on line brand experience to cover the increasingly important area of existing on the web. This is certainly the most up to date and comprehensive personal branding books out there currently, that address' how to recognise, define and build your personal brand for career and/or job search success. The book also comes with a downloadable workbook with extra exercises and access to the highly popular 360 personal brand assessment - an invaluable opportunity to gather others perceptions of your brand (although be warned you need to be quick to get results back and printed in the 15 days you have access). All in all a well written and constructed guide for the savvy, self driven professional who is looking to have greater control over their career or looking for some actions that will make them stand out in the job market.