Its about time!:
Finally a book that is easy and fun to read that marketers and consumers can learn from. I tried to read Why We buy - lots of great info - but couldn't get through it. Lempert's book is timely, chock full of facts and has already made me a better marketer \oand shopper\c. I've heard him interviewed before on radio and this is one smart guy who should be listened to.
Anyone who markets needs this book!:
I have seen Lempert's reports on the Today Show for years and always enjoyed them - but WOW! I had no idea just how intuitive he is. This is a marketer's dream book. I for one \oworking as a brand manager for a major CPG\c will use this as my bible and it has forced me into the stores and given me the tools on how to listen to a consumer instead of listening to my own predisposed \oand antiquated\c ideas.
| Author: | Phil Lempert | | Binding: | Hardcover | | Dewey Decimal Number: | 658.8 | | EAN: | 9780471151357 | | Edition: | 1 | | ISBN: | 0471151351 | | Number Of Pages: | 245 | | Publication Date: | 2002-05-28 |
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