[.ca] Entrepreneur Magazine: Bringing Your Product to Market (ISBN 0471157503)

probably the best book on new product development:
This is probably the best book on new product development... for the entrepreneur (those with a great idea, and somewhat limited budget). I ordered this book from Amazon after I read another of his books, Infilitration Marketing). I thought the previous book was A+, and I give that score to this book as well. I have also ordered his Marketing Plan book, but haven't read it yet. I put this book up their with those of Barry Feig (Straight to the Heart, The New Products Workshop). But this book, Bringing Your Product To Market, is the best overall book for product development - more encompassing. It has lots of marketing material, but also lots of new product development ideas, how (and if, when) to license, how to manufacture (mostly contract manufacture). His book is the best over all book... and thus would be that one book to buy that includes it all. Unlike other books on new product marketing, he doesn't go endlessly on about how to patent your product, how to hire a lawyer, and other side issues. This is much more practical: it presents a phased plan of new product development, market research, market testing, etc. Contract manufacturing, patents and licensing (excellently done) is then discussed in terms of this phased approach. The purpose of this book is to get you away from developing a monument to yourself and to control urging of your ego to not listen to what the market is trying to say. His checklist and phased approach almost forces you to spend less on the front end than you normally would, and to constantly check the market's reactions. In this regard, the book is EXCELLENT PLUS. I have not seen any other book that is so practical, yet filled with marketing insight. I would say that if you followed his advice, you would triple your odds of success. Every page oozes with practical experience (he consults with new product developers). He gives ratios and rules of thumbs for many subjects... again, based on his experience. He also provides lots of examples that illustrate his points. I would recommend that you order any of this guy's stuff. His marketing book was great, and I look forward to reading his marketing plan book. I would also recommend your reading Feig's book, which goes into more detail in the market research and product idea development phase. Oh, one last thing, I underlined about 60 % of just about every page in this book. I've filed it under the Dewey Decimal System of "A+". John Dunbar

Why didn't I find this book before?:
This is the book that I have been looking for! Finally, a book that walks me through step by step market analysis and determining if a product will sell.From inception of the idea, through the "Why does the world need my idea" to testing the idea, to actually setting up how to ask the consumer the RIGHT questions in deciding if the product is sales worthy, this book leads one through all of the steps.Items like price vrs cost of production was detailed. Will I be able to make a profit? Now I can tell!I found the "How to approach prospective clients" section extremely helpful with details on a presentation package to a list of the right questions to ask the prospective distributer. As an idea person, I needed to learn the marketing and the market reasearch part of the business. This book has done it.This invaluable book is worth every cent! Thanks!

The best product development book for individual inventors:
I've searched for books on product development throughout over twenty years experience in engineering and inventing. This book offers very sensible guidance. It provides practical examples along with ballpark costs for every approach. The lessons you can get from studying this book are consistent with the lessons I had to learn from years of practice. I recommend it to all of my clients.

Not everything made out to be, but definately worth a read.:
This man is a salesman, which means first he sells himself,which he does quite succesfully in this book, a bit to the detrimentof the book. It makes it appear that anyone can go to people with a pretty good product and have it sell. It may sell, but a years worth of 60 hour work weeks isn't worth $10,000. Found his little tricks like counting competitive products on the shelves, and other stuff, very useful. Resources are OK but have a larger variety as compared to other invention books. Throughout the book he stress low cost and investors, which to me seem contradictory, although his information on both is good. Not much of what makes a good product and clear steps to bring items to market. For those I recomend Marketing Your Invention by Mosley and Winning At New PRoducts by Robert Cooper. Overall this book is worth buying and reading.

Booyah!:
The Debelak's rock my face off! GTO says: This book is amazing - such good stuff happens!! Marketing banzai!!