[.ca] Under the Radar: [Talking to Today's Cynical Consumer] (ISBN 0471174696)

Who are these...?:
If the level of writing and thinking is any indicator of the brains behind this agency, they should close within six months. Shallow, insubstantial fluff from case studies of quite inconsequential and mostly invisible clients. Most case studies in this book were entirely under everyone's radar. Who the hell are Kirschenbaum and Bond anyway? A book by nobodies about advertising? If they'd done something of note, maybe a book would be in order. Noteably, AdWeek published this vanity piece- no one outside of a very small circle of advertising people could possibly care what's in this book.

Pretty good book for the consumer.:
I borrowed this book from a friend in the ad business. It's pretty good in that it shows how 'they' try to influence 'our' buying decisions. Now when I shop, I think twice before I purchase something. Thanks!

It is a manifesto for the today's marketing communications:
It is a great book. I really enjoyed it and I recommended it to some of my fellow co-workers. Although one of the obvious reasons to be written is to self-promote their agency, B & K have done tremendous job providing so much insight into how to talk and more importantly how to entice today's consumers. There are (or were) many agency theories and practices on integrated marketing communications such as "360 degree coomunications" of O & M or the "The Whole Egg" of Y & R but the really convincing and what is more important, working one is the approach of these two guys. I really like it and the fact that I feel like reading the book again is enough to rate it with five stars.

I'm not sure...:
I'm really not sure how I felt about this book. They did a great job of detailing the process of composing effective ads. They also developed some really good examples of advertising that gets results. I guess what bothers me is how shameless the writers are. First of all, this book might as well be a brochure for their agency...since all they do is brag about how creative their ideas are. Second of all, it seems as if they are guiltless about the seductive powers of advertising. But like I said...this book swings both ways. People who are cynical about the business will hate this book. People who are shameless will treasure it. And then there's people like me who can't figure out which end is up. So I did the best thing I could think of...I gave the book away. Good luck.

Come on now!:
Dear Amazon customers: Kirshenbaum and Bond know their stuff. These guys are modern day pioneers of advertising. Not only are they good looking savvy businessmen, they are smart advertisers and marketers for their clients. Great book for anyone who likes advertising and wants to be better. Because you can get better! At least we hope you can get better.