[.ca] Essentials of Intellectual Property (ISBN 0471209422)

Finally a Book for Non-Lawyers:
This is good for non-lawyers who work in management and have no idea what IP means, nor how to make this form of property benefit (or not harm) your company. This book whet my appetite for more details. I would recommend this book for anyone who needs a crash course in IP.

Excellent Primer for the layman and seasoned professional!:
This is an excellent book that I believe can help level the playing field for smaller companies vis-a-vis their larger competitors concerning exploiting the full value of their intellectual property rights. The authors include a chapter addressed to corporate officers and directors concerning potential liability for mismanaging intellectual property. This chapter alone is an eye-opener that ought to be read by every director and officer not only to avoid liability but to enhance share value. The authors have given the reader a seminal work concerning the difficult nature of patent valuation including a method that uses the Black-Scholes option-pricing algorithm (since a patent's value, like an option, decreases with the passage of time, all other things being equal). The authors discuss the methods utilized to value a patent in a publicly traded company and point out that Eli Lilly lost $35 billion in market capitalization when one of its two Prozac patents was declared invalid for double-patenting, thus, demonstrating the enormous value of that patent. I am a patent attorney who learned much from this book. This is a highly readable and even entertaining book that makes an excellent primer for anyone interested in the business of intellectual property.

Clear and enjoyable reading!:
As a quick primer, I found this book to be terrific. And the dry humour was appreciated as well. Never thought I'd make it through so quickly, and yet come away with such a good appreciation of the subject matter.

Clear and enjoyable reading!:
As a quick primer, I found this book to be terrific. And the dry humour was appreciated as well. Never thought I'd make it through so quickly, and yet come away with such a good appreciation of the subject matter.

Business Professional from New York:
This book took all the mystery out of the complex issue of intellectual property: what it is, how it works, and how it can work for you. Easy to read and comprehensive.