[.ca] Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (ISBN 0471281395)

The Book of Luke:
So about two weeks ago I started an internship at one of the largest advertising companies in the world. I considered myself very lucky because I hadn't even had a class in advertising. On my first day, two of the other interns recommended this book to me. They individually attend two top advertising schools in the country and were both highly recommended this book by their professors, calling it the Bible of Advertising, The Book of Luke. I figured it might give me a better clue so I didn't look like a total idiot at my new position so I picked it up. Amazing! I can't believe how right they were. It gave me such a better understanding of what I should be doing and in such a humorous way that it didn't feel like I was reading a textbook, it felt like I was having a casual conversation with a hilarious, experienced professional. Quick read. I highly recommend this book, it gives you the facts straight out in a way that's not only educational but extremely entertaining. If you're looking for a book to get insight into this exciting world, get this one and then if you don't like it, check out one of the million books he recommends at the end of the book. Buy it. Enjoy! :-)

If you only read one advertising book, THIS is it!:
If you're only going to read one advertising book, this is the book to read. Smart, funny, inspiring and let's not forget Mr. Whipple.

FLAVORIFFIC!:
If you decide to taste this book after you read it, consider it Flavoriffic! Hey Whipple, Squeeze-A Guide to Creating Great Ads is well-written, concise, and chock-full-o-advertising nuggets. Each chapter is tastefully sliced into bite-sized bits that will restart your rickety grill of creativity (minus the singed eye brows). Luke Sullivan has the most insightful bits of ad wisdom properly placed on each page. He skillfully adds quotes, axioms, and general do's and dont's throughout the book from a myriad of successful ad monkeys. To date, this is one of the best books on the business out in the market today. Sullivan's award-winning talents shine through in Hey Whipple, Squeeze This-A Guide to Creating Great Ads. As a copywriter, I highly recommend this book to anyone looking for a good laugh and a little insight into the world of advertising.

Educational and Funny at the Same Time:
My list of must read books for those who want to enter the advertising field or are already in it and want to expand their skills keeps growing. After reading "Hey, Whipple.." I've added another great book to my list of recommendations. Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising. Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.

Couldn't put this book down:
I'm an advertising Art Director and I found this book to be very interesting. It's an easy read and very witty at times. Mr. Sullivan had me laughing out loud many times. Being in the business, I could relate to the chapter about "agency personalities" The slash weasel and all the rest! I was laughing to myself, "Exactly!, that's exactly how it is!". I've experienced all the types of people he describes in the ad agency business, and then some! Ad agency creatives are a breed all to themselves, that's for sure. I must say, I really like the old-school way of creating ad's. Many T.V. commercials and print ads seem to lack that really good, deep, but simple strategy that made vintage advertising so great. I really think Mr. Sullivan should write another book, but this time focus on creating the ad. Some topics could be: How to write and interpret a creative brief. Developing and preparing comps for client reviews. More details about presenting, and getting over the fear of that. Detailed thought process in generating ideas, How to take a client's product information or message and write effective sales body copy. Photo Art Direction and the process in directing models or setting up product shoots. Layout design and creating the best layouts. There really needs to be more text books on the craft of creating ads the right way. I felt by reading Mr. Sullivan's book, opened my eyes to certain things I could improve upon in my ad creating process. For example, when I would come up with what I thought was an excellent idea, I would stop and labor over the execution of it. I learned from this book to keep generating ideas and not to stop until every avenue has been explored. This has helped me to come up with even better ideas. For anyone in the agency creative business or thinking about going into it, this is a must read.