[.ca] I'd Like the World to Buy a Coke: The Life and ... (ISBN 0471345946)

From Amazon.com:
David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading brands. The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola. In 1980, Goizueta became president of Coca-Cola and presided over the world's largest soft drink company until his death from lung cancer in 1997. Greising presents a fascinating behind-the-scenes look at some of the most high-profile business stories that happened during Goizueta's tenure, such as Coca-Cola's purchase and subsequent sale of Columbia Pictures; the disastrous reformulation of the New Coke; how Coca-Cola swept Eastern Europe after the fall of the Berlin wall; and Goizueta's dealings in bringing the Olympics to Atlanta in 1996. Compelling and easy-to-read, I'd Like the World to Buy a Coke is a must for those interested in how one company created and marketed a brand like no other.

eh:
I didn't really find a message in the book, it was pretty unbiased. It just stated the facts, told about his life and what he went through, it was a long list of facts. I agree with the book in the sense that it shows how one person can work from a low position in a company and end up having so much power.

coca cola mmmmmmmm:
the book is really ambitious and portrays Mr.Goizueta as very goal oriented and eager to accmplish what he sets his mind to. The book does a good job of letting the reader know how great of a leader Roberto Goizeta really was.

Portrait of the American Experience:
Roberto Goizueta was the manager in Cuba when Castro took over and nationalized all private businesses. (That little fact is rarely mentioned in all the praises to the "worker's paradise".) It so happened that he memorized the entire range of equipment and capacity and was able to recite this back when it came time to compute how much Castro had looted. This is an insider's story of the corporate world, the tensions and alliances, the rewards and penalties for both hard work and luck, the demonstration of the idea that if you work hard enough you can make it. Goizuela's rise occurred amid an upheaval in the soft drink industry. There was the disastrous "New Coke", the challenge by Pepsi, the much-heralded secret formula, the introduction of juices and water....all are featured in detail. A great book about a great man - reading about his funeral had me grinning and whistling along.

Now i want to buy Coke:
"Goizueta is a great leader and helped out the company in a great way. Greising is a great author and portrayed Goizueta's leadership well."

A protrait of the American Experience:
Roberto Goizueta was the manager in Cuba when Castro took over and nationalized all private businesses. (That little fact is rarely mentioned in all the praises to the "worker's paradise".) It so happened that he memorized the entire range of equipment and capacity and was able to recite this back when it came time to compute how much Castro had looted. This is an insider's story of the corporate world, the tensions and alliances, the rewards and penalties for both hard work and luck, the demonstration of the idea that if you work hard enough you can make it. Goizuela's rise occurred amid an upheaval in the soft drink industry. There was the disastrous "New Coke", the challenge by Pepsi, the much-heralded secret formula, the introduction of juices and water....all are featured in detail. A great book about a great man - reading about his funeral had me grinning and whistling along.