[.ca] Email Marketing: Using Email to Reach Your Target ... (ISBN 0471383090)

From Amazon.com:
In these days of fancy, sometimes overdesigned Web sites and banner ads, we often forget e-mail's huge potential for marketing. This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online business's best assets. The authors are keen to point out they're advocating not spam but rather targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool, you need a strategy rather than a splatter gun, and the book talks you through the process of crafting one. You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts, from the wording of the header to signing off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. The first can help people develop an affinity with your Web site, and the second offers something free in return for a site visit--a gift certificate, for example. The book explores other aspects, too, such as getting mailing lists together and doing market research. Authors Sterne and Priore cover their ground well, write in an easy style, and encourage readers to think for themselves. --Sandra Vogel, Amazon.co.uk

no title:
I would like to rate the company, not a book. I ordered a book but was told that it was not available. However ' they would keep my name and would take the money out of my account ' just in case. I was then informed that the book was no longer available. By this time Amazon had had my money for some weeks. I cancelled the order as it was not longer available and purchased the book elsewhere. I then received an email some weeks later informing me that the book was now in and would be forwarded to me a.s.a.p. I SENT SEVEN EMAILS INFORMING THEM THAT THE BOOK WAS NO LONGER REQUIRED. The book arrived over a week later. It has since been returned and I am waiting for a credit. Since then I ordered a DVD on 3rd May for a birthday gift. I am still waiting, and yes, the money has been taken out of my account. How do you contact Amazon. Has anybody ever been successful with a letter or by email. I no longer have any faith in this company. They still owe me for two items - one I cancelled BEFORE they even had it in stock. The other I am still waiting for. I wonder is I shall receive a reply to this.

The nuts and bolts of opt-in e-mail marketing...:
"Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships" contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people's e-mail and how to use persuasion techniques in messages. When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book. "Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing. Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers. "Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.

The nuts and bolts of opt-in e-mail marketing...:
"Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships" contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people's e-mail and how to use persuasion techniques in messages. When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book. "Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing. Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers. "Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.

Less than adequate:
Great title, but the substance of the book is lacking. It reads with the big powerful words of a direct marketer, but it reminded me of the direct mail I hate. Alot of power words, but nothing to really sink my teeth into. A book that is great for the person starting out is Make Your Website work for you. It's a basic book, but it gives a more robust program. There's also one about affiliate marketing and developing associations. I think both will help you better market online.

Cerial For Dinner by Kristine Breese:
This book is outstanding. It's easy to read and comforting to read about how these women handled their illnesses. Their grit, humor and humanness was inspiring. Kristine Breese is an easy to read and enjoyable writer. This book is a help for the mothers who might have the problem, the relatives of the mothers and anyone who wonders how to help someone we love who is ill. Eileen Murphy 201 21st Street Huntington Beach, CA 92648