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Wonderful journey:
This delightful book explores the journey of the word SERENDIPITY, from its exotic 18th Century origins to much wider use including a recent movie. The late author, Robert K. Merton was an influential and ground breaking sociologist who developed such concepts as the "Focus Group" and "Self-Fufilling Prophecy". This book is a must-have for every home, library and dorm room.
| Author: | Robert K. Merton | | Author: | Elinor Barber | | Binding: | Paperback | | Dewey Decimal Number: | 501 | | EAN: | 9780691126302 | | Edition: | 1 | | ISBN: | 0691126305 | | Number Of Pages: | 352 | | Publication Date: | 2006-01-02 |
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