[.ca] Pour Your Heart Into It:How Starbucks Built A Company ... (ISBN 0786863153)

From Amazon.com:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

Try Working at Starbucks:
This is an interesting read if looked at as a fictional account of business. As a frustrated Starbucks employee, there are many an urban legend about how great we are supposed to be treated. Howard should go to work as a barista in one of his own stores, have customers insult him, throw drinks back at him and do all of the cleaning chores expected of the people making him his millions. As for the "One Drink at a Time", I wish that were true. We are expected to whip out drinks within mere seconds of them being ordered. Don't believe all the gospel of Howard. It ain't all that he thinks it is cracked up to be.

How Howard Schultz did it with Starbucks:
Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Great biography of business:
Another author described this book and Sam Walton's book as two of the best business books ever written. It's definetly one of the best I have read. After reading this book, I felt reinspired. I sat back and spent a lot of time thinking about how some of the principles outlined in the book can be applied to my company. I have already recommended the book to friends and I'd recommend it to anyone looking to understand how businesses grow and adapt.

Good Book to Read for those who Wish to Develop Own Business:
You can see from this book how Howard Schultz upheld his belief in good coffee quality from the begining. Also, he was so committed to bring in new experience to his customers which was a very important marketing strategy nowadays. The book is easy to read and has given the reader a lot of inspirations!

A great read:
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a company Starbucks is. You will not be dissappointed!