[.ca] The Public Relations Writer's Handbook: The Digital Age (ISBN 0787986313)

They Don't Call It A HandBook For Nothing!:
This book explains public relations from the ground floor. It is informative, accurate, and inspirational. I learned so much about positioning my business in the market - among many other things I did not consider necessary before I read this book. I am obsessed with public relations these days, and I cannot get enough to read! I also liked Michael Levine's Guerrilla PR Wired because of the Internet content - absolutely crucial to understand in today's business world.

A excellent PR working Tool.:
This isent a book you should read and throw in the book shelf; It should be used as a desk tool on a daily basis because it gives excellent pointers on how a PR PRO should write. The examples given by Meery Aronson and Don Spetner are very close to the real thing. This book will give you the know-how on writing in the PR Business.