[.ca] Real Estate Agent's Business Planning Guide (ISBN 0793109558)

Solid Planning Guide:
Even if you appreciate the importance of planning your business -- a MUST -- this guide is a very good resource to get you started. Much better for the experienced agent than a new licensee.

GREAT BOOK FOR REAL ESTATE PLANNING:
Even though another reviewer said this is not good for a new agent, I disagree. Firstly, it is my Broker's favorite and he has built a successful business using it. Secondly, IT SHOWS YOU HOW TO FIGURE PROFIT AN LOSS ON ANY GIVEN REAL ESTATE "MARKET" OR "FARM", something no other book explains this way. Once you know how much revenue a given area could produce, then you can pick the best areas to concentrate in. Since we all have to focus on a few areas or farms, this book gives a great way to choose the best farms to work on. Because of this formula, I am able, as a new agent, to not waste my time on unprofitable markets. Although it is not just for beginners, this book is a good one to start with and it will grow with you as your career grows. Tobeykins

For experienced agents only:
Being a new real estate agent I brought this book with the hope that it would help me build my new business. I was wrong. This book mainly talks about looking at your past few years of realestate sales and changing your program using your past data into a better program. Utterly useless for the beginning agent. Carla Cross has a very good title writer for her books, since i brought her another one of her books in vain.

Comprehensive Business Planning:
This book is the most comprehensive of its kind under one cover. It addresses the business within a business and ties together all aspects of planning with a logical flow--a very credible work by a well respected leader within the real estate profession.

Attain a Higher Level of Professionalism and Profit:
Whether you have a business background or not, this book provides a thought provoking how to plan that will help any agent move to a higher level of professionalism and profit. I recommended it to the National Association of Realtors convention when I spoke to hundreds of managers and agents, and I highly recommend it to both agents and managers.