[.ca] The Art of Client Service (ISBN 079316799X)

beyond 'must read':
Robert Solomon's book is 100% common sense, expressed simply, proudly, directly, clearly. Interestingly, his common sense is so uncommon in the agency biz. Every account person should read this book over and over. Not just once. Even the great account people need a clear reminder on how to excel at their jobs. While reading, there were so many times I said 'ok I'm guilty as charged' and now must set about to improve. That's the sign of a great book- it evokes real change, not just bookshelf filler.

There's no better book for AE's:
For all of those young account coordinators and account managers working in the Ad biz, this book is your official textbook. And it is required reading! As you know, the days of training are over. The good news is that everything you need to know to be a great AE is in this little book. It's a quick read so you have no excuse. And once you've read it, you'll know what it takes for your clients to love you, and for the creatives to respect you. Don't just read this book. Live by it. Matt Neren Director of Account Service Cultivator Advertising & Design

Mediocre Writing, supplemented by obvious advice:
Though Solomon manages to hit on a few advertising axioms that will aid an account executive in the business world, the majority of the advice is something that one can figure out without having to purchase the book. It becomes clear that Solomon is a great business man, yet his writing skills leave much to be desired, as they are very bland and often sophomoric. The book does get much better towards the end, for not only does it drag in the beginning but it also gives the impression that Solomon holds himself up on a pedestal. Overall, I would only recomment this book to newcomers in the advertising/account management field--any veteran would find the advice useless.

Don't miss out on this great book:
Whether you are just starting your client service career or are looking to refresh your skills, reading this book should be at the top of your "To Do" list. Every chapter is a gem! Full of actionable advice along with healthy doses of humor and wit for good measure. A thorough study of this book is like having Robert Solomon as your own personal mentor as you navigate your way through the "gray areas" of account management. It's not only a great read, but an outstanding re-read.It stimulates new ways of thinking about your job every time you pick it up. Robert's common sense and wisdom are invaluable to anyone whose success depends in large part on client relationships-not just advertising, but other service businesses. Robert's solutions to real world business challenges will have a lasting impact on you; you will be able to easily recall them when you are in a "sticky" situation. You'll conduct your client relationships in a thoughtful, professional manner and learn how to really enjoy your business life at the same time.

A Quick Read --- A Huge Impact:
The Art of Client Service makes for an easy and informative resource. It is a great guideline for advertising professionals on both sides of the corporate-agency relationship. Mr. Solomon offers valuable tips for success through humorous, testimonial accounts that make it easy for the reader to quickly get the point. Anyone who has worked in the ad business will quickly identify with each topic and will smile as they remember their own relatable experiences. As an advertising/marketing executive on the client side, I would pass this along to all of my team. It will make them better clients and will underscore the importance of the communication "process" that must take place to achieve strategic success.