[.ca] Bottom-Line Selling: The Sales Professionals Guide to ... (ISBN 0809228548)

The "How To" Guide for taking sales to the next level!:
"In selling, knowledge is value..." This book helps the reader to do the necessary prep work that allows a good salesperson to more fully understand their customer's needs; adding knowledge and ultimately value to the sales process. This book will elevate the sales person into a valued consultant for their clients which will ultimately produce breakthrough sales.

Like going from the "Little League" to the "Majors"!:
Reading this book challenged me in new ways to assess my customers from not only what my product or service could do for them, but HOW it could affect their bottom-line (thus increase my probability of success). A "must read" if you want to "play with the big boys".

An excellent tool for any serious salesperson.:
Excellent! This book is aimed to professional sales people. This book will surely help them to confidently sell the value of their solutions at the highest levels in their customer's organizations. The structure is good. Easy to read. 16 chapters full of practical examples that can be applied immediately.

An absolute "Must Read" for every professional sales person:
This book delivered exactly the information I needed to truly become a consultative sales person. You can't help solve your customer's business problems - if you don't really understand thier business. "Bottom-Line Selling" gives you a major competitive advantage.