[.ca] Publicity & Media Relations Checklists (ISBN 0844232181)

Not a winner:
Unless you are running your own business and have absolutely no PR experience, this book is not for you. I found it very basic and a bit outdated. No reference to online PR at all -- or even email releases! Save your money.

Wesley A. Schwalje's Reviews:
I would tend to agree with the other reviewers on this one. I purchased this title to read on a flight to Istanbul, but I put it down after the first chapter. The e-mail release is a double edged sword I must say though. I have to secure my number one ranking on Google!

Very Insightful:
This was a new direction that my job demaned I proceed in and I was very nrevous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference that I cannot function without.

Not for beginners:
I did not find this book to be a good choice for the novice. I would recommend this to someone in the sales area of public relations but not the education area. Also, I think the checklists were quite long--too long for someone who is looking more for tips. Other books that exist that are more educational and beneficial to the novice.

Not a winner:
Unless you are running your own business and have absolutely no PR experience, this book is not for you. I found it very basic and a bit outdated. No reference to online PR at all -- or even email releases! Save your money.