[.ca] Get Slightly Famous: Become a Celebrity in Your Field ... (ISBN 0972002170)

One of the Two Best Books on Personal Branding:
Steven Van Yoder's book is tied along with Robert Bly's "Become A Recognized Authority In Your Field - In 60 Days Or Less" as one of the two best books available on personal branding. In addition to these two books, I'd also like to point you toward C.J. Hayden's wonderful "Get Clients Now." Any of these books is ideal for service professionals trying to build a brand and a reputation. Consultants, in particular, will benefit from studying these three books. Highly recommended.

Helpful, inspiring & fun to read:
Get Slightly Famous is a rare find: excellent tips, inspiring true stories, and enjoyable to read without being full of fluff. At first I just flipped through it, reading "Real-World Success Stories"(they're easy to find, marked clearly--& there are dozens of them), but then I found myself reading the book cover-to-cover. There's quite a bit of good advice here that I haven't read or heard anywhere else, & I've read a lot of marketing & PR guides.

A unique and instructional business guide:
Get Slightly Famous: Become A Celebrity In Your Field And Attract More Business With Less Effort by Steven Van Yoder is a unique and instructional business guide to becoming famous within the context of the business world and thereby attracting clientele and increasing revenues through sheer visibility. A wealth of tips, tricks, and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating ancillary "info-products" to build public awareness, and a great deal more, Get Slightly Famous is excellent, profitable, and highly recommended supplemental reading for businesspeople and marketers on all scales and theaters of commerce.

A must read for business owners and marketers!:
Of the hundreds business books I have read over the last 5 years, this one has been one of the most useful. It is practical, straightforward and well organized. The "real world success stories" are inspirational and motivational. Best of all, Steven Van Yoder has written a business book with a practical application. It took me a few weeks to read this book, but not because I wasn't interested or it was boring. On the contrary. I put the book down every few pages so I could go try out an idea that Steven suggested in his book. For the most part, the tactics are easy to implement and no-cost or low-cost. How I market my business has changed for the better since reading this book. I recommend it to any business owner.

The Best Marketing Book I've Ever Read:
Steven Van Yoder has a deep understanding of the challenges facing small business owners - and offers innovative, low cost methods to succeed in today's fiercely competitive business climate. I enjoyed learning from the many real-life examples of successful entrepreneurs in the book. Steve's humor, expertise, and hard earned wisdom shine on every page. I have re-read Get Slightly Famous twice and highly recommend it to anyone trying to succeed as a small business owner or as a professional in private practice.