[.ca] Digital Strategies In The Pharmaceutical Industry (ISBN 1403903794)

All you want to know about digital strategies in "Pharma":
A "digital strategy in the pharmaceutical industry" is not at all the addition of an "e-business"-unit or -department to an existing organisational structure. It's much more about how sales & marketing, research & development and other functions can increase efficiency and effectiveness by making use of digital technology. At the same time, the technological challenges suggest to develop an integrated strategic approach instead of focusing on sales & marketing or other functions alone or in isolation. This book tells you why. And - to a certain degree - also how. Since few readers will be competent in all covered business functions, it is very helpful that the authors provide definitions and basic background information for all of them, before they outline the impact of digital technology and strategy. Finally, a great amount of examples from real business cases illustrate the theoretical framework. To me this book is a very successful approach to present an integrated view of different business functions and IT in the pharmaceutical industry.