[.ca] Buzzmarketing (ISBN 1591840929)

Exceptional Marketing Guide for Small and Large Businesses!:
Everyone knows that good word-of-mouth advertising can make a product, and bad word-of-mouth comments can kill a product. Many books exhort you to create such good "buzz" and give you lots of examples. Mark Hughes does that same thing, but he backs up his advice with a six-step process broken into detailed subcategories of how to implement that make creating "buzz" as simple to understand as baking a chocolate cake with a packaged mix. The book is spare. Mr. Hughes doesn't waste a word. The examples are just enough to get the point across . . . and not belabor it. Get this book now before you competitors do! I was very impressed to see the many small company examples in here that someone can use to market on a tiny budget. The big company examples are revealing too, even if small companies may not be able to directly emulate them. If you enjoyed Purple Cow, you will like this book more . . . and find it easier to apply. I used this book to plan the marketing for my next book . . . and have been very pleased with the results.

An Easy, Entertaining and Useful Read:
Thinking of marketing your products or services? Then you need to read Buzzmarketing by Mark Hughes. In this well-written book, Hughes discusses, illustrates and emphasizes why word of mouth marketing (buzz) is ten times more effective than TV or print advertising. Successful marketing is all about buzz - getting (media) attention, being creative, thinking outside the box, generating controversy, being honest, creating suspense, knowing your customer, involving the public, maintaining customer loyalty through a good product and policing the quality, look and feel of your product. Hughes illustrates each of these with real life successes and real life failures - including personal experiences.