[.ca] Opening Doors:: Selling to Multicultural Real Estates ... (ISBN 1886939322)

What 's a synonym for "incredible"?:
I'm an emotional intelligence coach with an international clientele, not a realtor, but this book helped me tremendously. I would recommend it to anyone with a multicultural clientele or consumer-base. Concisely, and with great empathy, Mr. Lee describes cultures in a way that saves you reading tons of others books to get the same information. It saved me a lot of grief as I coached my first Pakistani client to know the difference between Pakistani and Indian, and explained to me why clients from certain cultures never seem to quit negotiating. Since emotional intelligence involves social skills, relating and empathy, it's crucial that I have a working-knowledge of how other cultures differ. One culture's "love of negotiating" is another culture's "pushy." One culture's "affiliative" is another culture's "not-sticking-to-business." And now I know not to cross my legs with a Middle-Eastern client. It's broadly applicable. If you have an international clientele, or do business on the Internet, you can't afford not to read this book. Really outstanding.