[.ca] Niche and Grow Rich (ISBN 1891984764)

wow! what an amazing book:
what more can i say? this is simply an amazing book.

How to find a durable niche business:
This is a great entrepreneurial book: one that I wished I could have written on the value of having a niche for your business. The authors go to great lengths to get the reader to understand the concept of a niche, then show you many ways to generate ideas for new businesses to satisfy their criteria of a good niche. They contrast a niche versus a fad versus a trend and give you creativity techniques that work along side of analytical techniques. They also point out that a good niche is easily publicized and advertised. To them, a niche is just not a small market. For example, a niche is not just serving a small community... a niche requires a commonality of needs among the customers. So, a niche would be selling to the boat owners in a small town, not selling general products to that small town. Thus, a niche has more easily identifiable customers. The chapters include: 1 Niche: What's That? 2 Are You a Good Niche or a Bad Niche? 3 Finding a Good Niche 4 Where there's a trend, there's probably a niche 5 Taking Your Niche Online 6 Six Steps to evaluating a niche 7 Can you find a franchise niche 8 How to proect your business idea 9 Will you ever get noticed 10 Basic steps for opening a niche business 11 Go forth and niche This should be REQUIRED READING FOR STARTUPS. I liked this book very much. It is very practical and useful. John Dunbar Sugar Land, TX

An upbeat, go-getter guide to commercial success:
The collaborative effort of Jennifer and Peter Sanders, (Niche) and Grow Rich: Practical Ways To Turn Your Ideas Into a Business is an upbeat, go-getter guide to commercial success through specialization. From learning how to use intellectual property protection; to keep one's idea from being stolen; to the essentials of a solid business plan; to making the most of the Internet to promote a new business, (Niche) and Grow Rich is an excellent, practical, advice-packed, "user friendly", and highly recommended guide -- especially for the novice entrepreneur.