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The best I read on innovation management:
Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts. This is a great book for all who drive innovation!
Excellent book!:
'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R & D organization, and the execution of transnational R & D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.
| Author: | Roman Boutellier | | Author: | Oliver Gassmann | | Author: | Maximilian von Zedtwitz | | Binding: | Hardcover | | Dewey Decimal Number: | 658.57 | | EAN: | 9783540254416 | | Edition: | 3rd ed. | | ISBN: | 3540254412 | | Number Of Pages: | 807 | | Publication Date: | 2008-04-16 |
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