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From Amazon.com: Like a pop-cultural walk through time, All-American Ads of the 40s covers the breadth of print ads from the World War II era. As one might expect, the ads look very different from ads today. Most are illustrated, and even the selling of innocuous products like candy bars taps into public interest number one, the war. The book is divided into chapters by product including alcohol, fashion, entertainment, travel, and automobiles. Saving the best for last, the conclusion of each chapter reveals the editor's pick for most peculiar ad. Most enticing are the movie posters. Classic pictures like Citizen Kane and It's a Wonderful Life appear in their original print incarnations as fantastic visions of old Hollywood. Hawking beauty products are famous stars such as Lucille Ball, Lana Turner, Marlene Dietrich, and Veronica Lake. Not surprisingly, gender roles are sharply divided, and race issues stick out sorely. Included is an essay by Willy R. Wilkerson III, "From Rationing to Prosperity, American Life in the 1940s," tracing the history of wartime consumerism. --J.P. Cohen
The book I was Waiting for in it class: Off course I was born in the 40's so this adds is part of the world I lived, so I enjoyed it very very much. I used to collect old Reader's Digests specialy for the adds, it reflect the world of those days and most of it are true art works. The selection is very wise and complete, the section I liked the most is the car section and the pictures quality is terrific I d'ont undestand how they got so good picture quality if it suppossed they take it material from old magazines. I'm sure any body will enjoy it a lot. I'd rate it 6 stars or more if posible.
| Binding: | Paperback | | Dewey Decimal Number: | 709 | | EAN: | 9783822823996 | | ISBN: | 3822823996 | | Number Of Pages: | 192 | | Publication Date: | 2003-05-01 |
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