The Art of Selling - Listening - Personal Chef
This is the third article in the series, The Art of Selling. This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! The previous articles covered ... [... more]
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Client Gifts II - Personal Chef
The decision has been made to leave a client gift; what do you give? How much should the gift cost? Should you leave a food item, something seasonal or something else? The answers to these questions will vary from chef to chef and probably from ... [... more]
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Client Gifts I - Personal Chef
A hotly debated topic among personal chefs is the issue of client gifts. Is it necessary to leave a gift? With every service? Only on special occasions? How much should the gift cost? Should the gift be food or another item? As with many other ... [... more]
Bella Online |
The Art of Selling - Phone Skills - Personal Chef
This is the second article in series, The Art of Selling. This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! The previous article covered ... [... more]
Bella Online |
The Art of Selling - Prospecting - Personal Chef
Alright, you may have turned to personal cheffing to follow your love of the kitchen or to escape corporate America. I'm here to tell you that perfecting your selling skills will be far more beneficial to a successful personal chef business than ... [... more]
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Market Market Market! - Personal Chef
In real estate they say location, location, location. I would like to propose that when you have your own business such as a personal chef business, the key word is market, market, market. Do you dream of having a calendar filled with ... [... more]
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Examine Your Print Marketing Materials - Personal Chef
Several recent articles have been dedicated to marketing your personal chef business. Today, I would like to challenge you to take a look at the print materials that you utilize in your marketing. Do you have a brochure to hand out to prospective ... [... more]
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Marketing Brainstorming Session I - Personal Chef
As a recap from last Monday's article: in real estate they say location, location, location. I would like to propose that when you have your own business such as a personal chef business, they key word is market, market, market. If you read last ... [... more]
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A Lesson on Follow Up - Personal Chef
When is the last time you looked over your past client list with an eye for who may need your service again? Do you regularly revisit those old files to search for future business? Have you established a good system for tracking previous jobs to ... [... more]
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Marketing Update - Personal Chef
Even if you have been only a casual observer of my newsletter for the past 6 months, you have probably noticed a recurring theme. I really believe that marketing is the one key to success that cannot be ignored. Several issues ago I vowed to ... [... more]
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Generating free publicity for your business - Personal Chef
In the past 4 years I have been amazed at the amount of valuable free publicity I have been given. Analyzing this is complicated, I have never advertised. I refused to waste money with magazines and other ways of promoting. The first boost was a ... [... more]
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Planning Steps - Becoming a Personal Chef - Personal Chef
Personal chefs are invaluable commodities for the A-Lister, everyday working person and everyone in between. You don't have to be a millionaire to afford one just as you don't have to know culinary acrobatics to become one. If you're interested ... [... more]
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