Keep Agency Relationships Healthy
I get asked by publishers quite frequently for tips on how to improve sales relationships with agencies. It's a common question, given how many sales organizations burned some bridges over the past few years by circumventing agencies and ... [... more]
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The Portability of Paid Video
For all the noise about free video content in 2005, we also entered into a bold new paid video content era. Apple's iTunes made premium TV shows playable on portable devices, Sony's PSP allowed audiences to watch UMD (define) movies on the go, ... [... more]
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The Ultimate 2002 Affiliate Resolution List
As you read these words, a flurry of business activity is taking place that will likely change the way you run affiliate programs in 2002. The old days, when tens of thousands of affiliates plastered meaningless banners all over the Net, are ... [... more]
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Roses in the Wreckage
I like economists. Just like me, they are, as often as not, wrong. So when I was reading Louis Uchitelle's wonderful New York Times article, "Is a New Boom Somewhere Over the Rainbow?" I couldn't help but smile. Here's a revealing excerpt: But [... more]
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Print Brands Grow Online: What You Should Do About It
The NYTimes.com's recent redesign, "Ellegirl" closing its print edition while retaining the online and mobile platforms, and Condé Nast's relaunch of Brides.com, a bridal content destination site, underscore the fact readers increasingly [... more]
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Person Of Our Time
Well, that ought to give the stock price another boost, don't you think? Jeff Bezos is Time's Person of the Year. The fact is we're all honored. Things like this don't go out to one person who's separate from the herd. They go to one person who ... [... more]
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The Domino Theory Of Branding
Currently only 1.5 million Internet households enjoy the rarified atmosphere of high bandwidth surf-and-search. This number is expected to jump to 16 million by 2002, according to Jupiter Communications. At the same time, the rich media portion ... [... more]
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The Road Show
When Professor Harold Hill went to River City, he was seeking riches, but found love. Many online businesses today send their people out on the road looking for both love and bounty. Many sites starting up these days have a much more difficult ... [... more]
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MSN Video Watches Ball Drop
MSN Video will offer advertisers an alternative way to reach viewers of the New Year's Eve celebration via an exclusive live Webcast from Times Square. Every half hour, the Webcast will break from the action to show :15 or :30 video spots from ... [... more]
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Part Art, Part Science, Part 1: Think Strategically
The basic rules still apply -- a well-thought-out plan can help build success and competitive advantage. Optimizing your email communications means: Create the metrics for evaluating success and -- just as important -- measure your results. ... [... more]
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Branded Content: Advertorial's Kissing Cousin
The other day, I experienced my first radio advertorial. I was listening to the car radio when I heard the DJ take a call from a well-known actress. The casual conversation turned to the actress's vacation; she was currently in Las Vegas, where, ... [... more]
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Unorthodox Brand Alliances
Recently I was in a Copenhagen taxi, heading for the city's airport. My co-passenger was a lady who carried a fancy bag. A very nice bag, I'm sure, but what interested me was the combination of brands it represented. The bag was produced by ... [... more]
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