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Digitas Launches Production Company

Mere months after being acquired by Publicis Groupe, Digitas is creating a new production company designed to meet the
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The digital marketing agency created the new executive-level position to oversee a range of content and marketing
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Following a public call for audits of their methodologies, Comscore and Nielsen/NetRatings have agreed to meet with
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Rich Internet applications appear on the Internet with increasing regularity, yet publishers, marketers and advertisers
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E-mail marketers and media companies focused on newsletter distribution tend to assume that bigger is better when it
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The interactive marketing firm hired Madsen from his post as director of technology services for Euro RSCG 4D, and
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IAC/InterActiveCorp., owner of Ask.com, Citysearch, Match and other online entities, reported a 10 percent boost in
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NBC Universal is exploring ways to move beyond charging advertisers on a CPM basis and instead offer a "pay for
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Microsoft has snatched up European mobile ad firm ScreenTonic with the intention of integrating its capabilities into
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The interactive marketing firm hired Madsen from his post as director of technology services for Euro RSCG 4D, and
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What was once Modem Media is now Publicis Modem. On top of the name change, the agency has been aligned with Publicis
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If you're a B2B marketer and haven't moved a significant portion of your marketing communications to e-mail yet, this
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Over the past several years, the popularity of the Atkins diet has sprouted a cottage industry. The company that
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The provider of marketing communications services created the position for Berger, who was previously with
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The bad news for mobile marketing boosters in the United States is that major ad agencies are reluctant to give it a
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