Longaberger: An American Success Story

The basket empire of entrepreneur Dave Longaberger is explored in detail, with an emphasis on the unorthodox people-oriented management philosophy and creativity underpinning his success. Reprint. 40,000 first printing. Explores the basket empire of entrepreneur Dave Longaberger, describing his upbringing in a large family and struggle with a learning disability, his initial business enterprises, and his unorthodox managemment philosophy.