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Amazon.com: Author > De Chernatony, Leslie



Creating Powerful Brands, Third Edition
Reviewed by International Corporate Branding Centre: Quick review : experienced practitioners and academics 2.5 stars - comes across as a student textbook, ideal for undergraduates or others looking for an up to date thorough introduction to the topic. [... more]
$47.95
Amazon.com

From Brand Vision to Brand Evaluation, Second Edition: ...
From Brand Vision to Brand Evaluation: In this second edition, Professor de Chernatony provides an authoritative and up to date analysis about the core ideas and processes involved in building and strengthening brands. The unique and robust model at the [... more]
$48.95
Amazon.com

From Brand Vision to Brand Evaluation, Second Edition: ...
From Brand Vision to Brand Evaluation: In this second edition, Professor de Chernatony provides an authoritative and up to date analysis about the core ideas and processes involved in building and strengthening brands. The unique and robust model at the [... more]
$48.95
Amazon.com

Creating Powerful Brands, Third Edition
Reviewed by International Corporate Branding Centre: Quick review : experienced practitioners and academics 2.5 stars - comes across as a student textbook, ideal for undergraduates or others looking for an up to date thorough introduction to the topic. [... more]
$9.19
Amazon.com

From Brand Vision to Brand Evaluation: Strategically ...
Reviewed by the International Corporate Branding Center: Reviewers - Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech, AIMgt, BAHons) - November 2001. Quick summary: This book deals with the changing brand environment, where consumers are more [... more]
$7.99
Amazon.com

Creating Powerful Brands in Consumer, Service and ...
Reviewed by International Corporate Branding Centre: Quick review : experienced practitioners and academics 2.5 stars - comes across as a student textbook, ideal for undergraduates or others looking for an up to date thorough introduction to the topic. [... more]
$9.59
Amazon.com

From Brand Vision to Brand Evaluation, Second Edition: ...
From Brand Vision to Brand Evaluation: In this second edition, Professor de Chernatony provides an authoritative and up to date analysis about the core ideas and processes involved in building and strengthening brands. The unique and robust model at the [... more]
$9.39
Amazon.com

From Brand Vision to Brand Evaluation: Strategically ...
Reviewed by the International Corporate Branding Center: Reviewers - Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech, AIMgt, BAHons) - November 2001. Quick summary: This book deals with the changing brand environment, where consumers are more [... more]
$39.95
Amazon.com

Branding Bundle
Author: Leslie de Chernatony Author: Malcolm McDonald Binding: Paperback EAN: 9780750683166 ISBN: 0750683163 Publication Date: 2006-07-19 [... more]
$69.95
Amazon.com


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