Qualitative Market Research: A Comprehensive Guide
 Thorough, enagaging - useful for new researchers as well as experienced professionals. Great basis for team workshopping.: Hy Mariampolski is an inspiring man - and both generous and energetic in spreading the word about qualitative techniques and [... more]
$61.95
Amazon.com |
Ethnography for Marketers: A Guide to Consumer Immersion
This man is state of the art - and this field of research is growing fast.: Ethnography is about "living with the tribe" and understanding holistically the significance of what they say and do. In recent years since the mid-1990s, this school [... more]
$89.95
Amazon.com |
Ethnography for Marketers: A Guide to Consumer Immersion
This man is state of the art - and this field of research is growing fast.: Ethnography is about "living with the tribe" and understanding holistically the significance of what they say and do. In recent years since the mid-1990s, this school [... more]
$47.95
Amazon.com |
