 |
|
- Riva Anna
- Riva, Renee
- Rivas, Manuel (14)
- Rivas, Robert F.
- Rivele, Stephen J.
- Rivenbark, Celia
- Rivera, Diego (13)
- Rivera, Donald S.
- Rivera, Geraldo
- Rivera, Hugo
- Rivera, Jose
- Rivera, Scott
- Rivera, Sheila
- Rivera, Tomas
- Rivers
|
|
IdeaWise: How to Transform Your Ideas
Instantly Useful: Messrs. Rivkin and Seitel serve up a veritable feast of practical ways to stimulate ideas. A central theme is the importance of borrowing -- and transforming -- existing ideas. Theirs is a sort of modern updating of Horace's definition [... more]
$39.95
Amazon.com |
The Making of a Name: The Inside Story of the Brands We Buy
A passionate, intelligent guide to those names we buy: The book provides a thorough introduction to the evolution and significance of brand names. It's an easy read for those of us without degrees in linguistics and covers a great deal of ground. I [... more]
$35.00
Amazon.com |
The Power of Simplicity
Amazon.com Review: Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new [... more]
$24.95
Amazon.com |
Differentiate or Die: Survival in Our Era of Killer ...
Good Summary of How to Overcome the Me-Too Brand Stall: Jack Trout returns to make his now-familiar argument that brand positionings have to be very differentiated in the customer's mind to create a successful business. The reason for this: Customers [... more]
$48.00
Amazon.com |
IdeaWise: How to Transform Your Ideas into Tomorrow's ...
Instantly Useful: Messrs. Rivkin and Seitel serve up a veritable feast of practical ways to stimulate ideas. A central theme is the importance of borrowing -- and transforming -- existing ideas. Theirs is a sort of modern updating of Horace's definition [... more]
$37.95
Amazon.com |
Differentiate or Die: Survival in Our Era of Killer ...
Incredible: Definitely it is a must read for all the bussines people. Jack Trout is the best if you are not USA local, you will be bored: Maybe, I am spoiled by Dan Kennedy's books about marketing, but I found this book very decent for 2008. Very decent [... more]
$24.95
Amazon.com |
IdeaWise: How to Transform Your Ideas into Tomorrow's ...
Instantly Useful: Messrs. Rivkin and Seitel serve up a veritable feast of practical ways to stimulate ideas. A central theme is the importance of borrowing -- and transforming -- existing ideas. Theirs is a sort of modern updating of Horace's definition [... more]
$7.59
Amazon.com |
The Making of a Name: The Inside Story of the Brands We Buy
A passionate, intelligent guide to those names we buy: The book provides a thorough introduction to the evolution and significance of brand names. It's an easy read for those of us without degrees in linguistics and covers a great deal of ground. I [... more]
$5.99
Amazon.com |
|
Information provided in association with Amazon.com.
Prices are intended as a guide only, and are subject to change.
To confirm pricing and availability, click through to the merchant. |
