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Customers.com: How to Create a Profitable Business ...
Amazon.com Review: Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and [... more]
$29.95
Amazon.com

Online Customer Care: Applying Today's Technology To ...
When the customer calls...: I began with the assignment to recommend software support for an pending Help Desk. I asked around amongst my colleagues, and was told by one of them that perhaps a Call Centre would be more appropriate. Another of my co- [... more]
$50.00
Amazon.com

Customer Service on the Internet: Building ...
Amazon.com Review: As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective [... more]
$29.99
Amazon.com

Email Marketing: Using Email to Reach Your Target ...
Amazon.com Review: In these days of fancy, sometimes overdesigned Web sites and banner ads, we often forget e-mail's huge potential for marketing. This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online [... more]
$39.99
Amazon.com

E-Service: 24 Ways to Keep Your Customers--When the ...
Bad English and mysterious statistics: The book contained a fairly considerable number of statistics and data. Many of the authors' 'teachings' were based of of the ideas illustrated by this information. Each and every example I read provided absolutely [... more]
$25.00
Amazon.com

The Customer Revolution
Amazon.com Review: It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would come. Patricia Seybold thinks those [... more]
$27.50
Amazon.com

The Engaged Customer : The New Rules of Internet Direct ...
Amazon.com Review: Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways [... more]
$26.00
Amazon.com

Wireless Rules: New Marketing Strategies for Customer ...
Don't Disconnect from Wireless Opportunities!: Just when you were starting to get comfortable with using the Internet as part of your business model, along comes wireless electronic communications to complicate matters! Much of what you learned about [... more]
$29.95
Amazon.com

e-Loyalty: How to Keep Customers Coming Back to Your Website
The step by step manual to truly engender loyalty!: Ellen Reid-Smith has distilled everything you need to know and everything you need to do into a step-by-step manual for creating a website that will cause people to show up and then to keep coming back. [... more]
$16.99
Amazon.com

CRM Automation
Okay, but not great: As a primer I got this book, Jill Dyche's CRM Handbook and John Freeland's The Ultimate CRM Handbook. While you probably could use all three to get a full understand of a very broad topic, I personally found the other two to be more [... more]
$44.99
Amazon.com

Built for Use: Driving Profitability Through the User ...
Four Plus or 5 Minus: Fabulous message and important concepts. My main complaint is that the message was 'restricted' in how it is applied. The issues raised and the corresponding solutions are applicable to all aspects of designing human interactions [... more]
$27.95
Amazon.com

The One to One B2B: Customer Relationship Management ...
So Obvious and Yet So Under-Appreciated: Those who have already read any of Peppers and Rogers' previous books (The One to One Future, Enterprise One to One, The One to One Fieldbook with Bob Dorf, and The One to One Manager) no doubt share my high [... more]
$21.95
Amazon.com
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