Building Brandwidth: Closing the Sale Online
 Amazon.com Review: "Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in [... more]
$27.00
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Expert Expatriate: Your Guide to Successful Relocation ...
Great book, but only answers the HOW, not the WHY: I'm so glad there are books like Expert Expat that tell you and try to show you how to live overseas. I never knew they existed before either, since expatriation from America is a subject that the US [... more]
$19.95
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The E-Myth Contractor: Why Most Contractors' Businesses ...
Amazon.com Review: Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn't another book about e-commerce. Instead, like previous entries in Michael E. Gerber's popular series, it focuses on a different e-word-- [... more]
$23.95
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Business Reorganization in Bankruptcy, Cases and ...
Good book for comprehensive bankruptcy Course: Good book if you are taking a comprehensive bankruptcy course. Initially seems daunting, but by the time you complete the book you will have an excellent overall understanding of bankruptcy. Possibly [... more]
$97.00
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What Really Works: The 4+2 Formula for Sustained ...
Mixed feelings: This book does a decent job fulfilling its mission, to reveal "What Really Works." And, from my experience, the authors are right on. Winning companies all have many things in common. Mostly, this is what Collins and Porras call [... more]
$26.95
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It's Not How Good You Are, Its How Good You Want to Be: ...
Powerful little book: I was drawn by the bold statement on the cover and being a graphic designer, also drawn to the great type treatment! This book is a wonderful companion to motivate anyone in going for it now! Arden's experience is mainly in [... more]
$8.95
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The Cycle of Leadership: How Great Leaders Teach Their ...
A New "Business Classic": Those who are familiar with my reviews of other business books already know that on several dozen occasions, I have strongly recommended The Leadership Engine (1997) which Tichy wrote with Eli Cohen and Nancy Cardwell. [... more]
$26.95
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Riding The Waves of Culture: Understanding Diversity in ...
For Business Poeple and Managers: This is a shorter, and more condensed version of the authors' earlier book 'Building Cross Cultural Competence'. In this book, the authors' target managers and business people who are looking to understand cultural [... more]
$39.95
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Ogilvy on Advertising
Better than a 4 Year Degree in Advertising: Despite some of the reviewers comments that Ogilvy's "On Adversting" is irrelevant because his work predates the Internet, this book is a 'must read' for anyone venturing into the world of advertising. [... more]
$24.95
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The Secret Handshake: Mastering the Politics of the ...
i borrowed it from the library, then listen to its cd's, and finally bought a copy to keep: This is a fantastic eye-opener. As a technically-competent guy, I am always puzzled that certain managers like me a lot, while others seem the other way. This [... more]
$14.95
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Dictionary of Business Terms (Barron's Business Guides)
How am I going to figure out what "solutions" means?: I'm working on a satirical business dictionary (some samples are posted on my website). Consequently, I read this book cover-to-cover looking for fodder. As I do have real business [... more]
$14.99
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How to Connect in Business in 90 Seconds or Less
Book Description: Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. [... more]
$16.95
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