Internet Direct Mail : The Complete Guide to Successful ...
 This is the definitive book on e-mail marketing: ***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book. If you want to know how the pros are [... more]
$44.95
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The Engaged Customer : The New Rules of Internet Direct ...
Amazon.com Review: Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways [... more]
$26.00
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Online Promotions: Winning Strategies and Tactics
Tactics with solid and complete information: As an expert in online marketing, I often find the online marketing books that I read to be extremely shallow. This book is a definite exception. The author has not only pointed out high-level tactics, but [... more]
$34.99
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Permission Based E-mail Marketing
Kim **NOW is the perfect time to revise your book**: Time passes and this book now needs to be revised. The M/s Mac Pherson gives you all the skills you need to get to the place you should have been two years ago. For example no mention is made of [... more]
$24.95
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Million Dollar Mailings
Wow what more can I say: Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this [... more]
$89.00
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Strategic Database Marketing: The Masterplan for ...
Useful content, but not well written: For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits. It's a straight- [... more]
$39.95
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The New Direct Marketing: How to Implement A ...
A Reference Book with STep-By-Step How-To: This will be my reference book in this subject matter. It covers a lot of detail I'm convinced the authors have been collecting these nuggets since the first day they started working then poured it all out into [... more]
$79.95
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The Customer Marketing Method: How To Implement and ...
The only book to present real Performance Indicators: As another reviewer wrote, there is a lot of theory (and even blabla, my words) around. However, this book offers the only readily implementable framework in CRM I know of. Production management has [... more]
$27.00
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Business-to-Business Direct Marketing: Proven Direct ...
Another Great Book From Bob Bly: Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The [... more]
$44.95
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Inside Intel: Andy Grove and the Rise of the World's ...
Amazon.com Review: Eighty percent of today's desktop computers operate on chips produced by Intel Corporation, which is now a more profitable company than the top 10 PC makers combined. But just how did the company, under CEO Andrew Grove, become so [... more]
$13.95
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101 Media and Marketing Tips for the Sole Proprietor
A map to business success: This book is a true road map to success. I read through the whole book. Then I started with tip #1 How to Network and checked it off when I began to apply it. Great, wonderful creative ideas. I'm on tip #37 with more work ahead [... more]
$9.95
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Marketing to Women: How to Understand, Reach, and ...
How to Succeed in the World's Largest Market Segment: In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender [... more]
$23.00
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